After its preview at the Fundação de Serralves in Porto and presentations at prestigious institutions such as the Bourse de Commerce in Paris and MUNCH in Oslo, WINDOWS TO LOOK IN was at the forefront of the Italian art scene with two significant events:
MAXXI L’Aquila – National Museum of 21st Century Arts. (September 12, 2024) The exhibition will further consolidate its significance, culminating in the inclusion of the work in the museum’s permanent collection.
FONDAZIONE ICA MILANO (September 18, 2024) An exclusive screening of the documentary curated by Courtney Harrenberg – supported by Residenza 725 – will provide a rare and valuable opportunity to delve into the complex artistic process and conceptual foundations of Lorenzo Senni’s work, offering a deeper understanding of a project that has already resonated strongly on an international level. On the ground floor of Fondazione ICA, a selection of preparatory works that led to Senni’s creation will be on display. These materials provide valuable insight into the creative process that resulted in the final project. During the evening, visitors will also have the opportunity to browse through the WINDOWS TO LOOK IN catalog, which contains comprehensive information on the exhibited works and insights into the artist’s journey.
WINDOWS TO LOOK IN represents a profound continuation of Lorenzo Senni’s conceptual exploration of themes such as voyeurism and vandalism. The project encompasses a series of 14 photographs alongside a musical composition, interrogating the notion of “false reflectivity” as materialized through the use of a specialized reflective paint on the subjects of the photographs. The resulting works invoke a complex dialogue on perception, self-observation, and the negotiation of identity, inviting viewers to confront the inherent tensions between seeing and being seen.
The genesis of the project is rooted in an intensive period of research and study in Los Angeles with esteemed American photographer John Divola. Immersed in Divola’s unique photographic methodologies, Senni found particular resonance in the seminal 1970s series Dead Mirrors, which served as a key conceptual influence throughout the development of WINDOWS TO LOOK IN. This engagement with Divola’s practice provided a critical foundation for Senni’s exploration of the visual and psychological interplay between reflection and reality.
The editorial project associated with WINDOWS TO LOOK IN is born from a sponsorship with Residenza 725, a physical and digital destination that merges culture and the phygital commerce universe. This represents a new identity and evolution for Coltorti, a luxury retail brand that has been operating for 90 years with the finest names in fashion, design, beauty, and lifestyle. Residenza 725 is thrilled to support Lorenzo Senni’s project, an artist whose unique and innovative vision captures and interprets unprecedented aspects of contemporaneity. Residenza 725 strongly believes in the importance of promoting and giving visibility to talents like Senni, who can uniquely and profoundly narrate the cultural, social, and technological changes of our time.
Lorenzo Senni – www.instagram.com/lorenzo_senni/
THREES: Threes is a cultural agency founded in 2012 in Milan driven by the conviction that through art and culture virtuous circles of participation, respect and sharing can be generated. Threes develops and promotes experimental projects in the field of contemporary music and art. The flagship project is Terraforma, an international music festival based in the park of Villa Arconati in Milan since 2014. Over the years, Threes has collaborated with the City of Milan, FAI-Fondo Ambiente Italiano, Pirelli HangarBicocca, and Teatro Franco Parenti. Its most recent artistic and musical projects include: Set Up, Palazzo Grassi – Punta della Dogana (2023); Una Boccata d’Arte, a widespread project in collaboration with Fondazione Elpis and Galleria Continua (2020, 2021, 2022, 2023); Pianeta XL, MACRO in Rome (2021, 2023); PERFORMATIVE, MAXXI L’Aquila (2021, 2022). Upcoming: La Terra delle Sirene, with Atelier BB, Biennale Architettura 2023, Venice.
LORENZO SENNI: Lorenzo Senni (1983) is a multidisciplinary artist, composer and producer, originally from Cesena and based in Milan. He studied musicology at DAMS in Bologna. For Senni, visual art and music are part of a single artistic thought; this is evident in the work he did in collaboration with John Divola for the cover of his latest album, ‘Scacco Matto’, and in performances such as ‘Vandalize Music’. Throughout his career, he has performed and exhibited his work in international- ly renowned institutions including Centre Pompidou Paris, MACBA, TATE Modern, MAXXI Museo nazionale delle arti del XXI secolo, Serpentine Gallery London, Pirelli Hangar Bicocca Milan. Senni is also the first Italian artist to have released the EP ‘Persona’ on the prestigious British label Warp Records in 2016, with which he won the prestigious Prix Ars Electronica. The artist has also composed some of the music for director Yuri Ancarani’s films, including Da Vinci, The Challenge and Atlantis.
RESIDENZA 725: RESIDENZA 725 is an omnichannel outpost that challenges the status quo of luxury retail, creating a cultural ecosystem where the fusion of different forms of expression and languages becomes the cornerstone of its offering and the essence of a new customer experience. With four stores in Italy and an omnichannel digital platform, RESIDENZA 725 inherits and evolves the long path of growth and success marked by COLTORTI over nearly ninety years.
